Alka Seltzer Cold Truth was a challenging project that involved a lot of coordination from multiple applications. My responsibilies included lighting/compisiting the water simulations as well as animation exploration and updates to the end tags. Lighting water is certainly a challenge, especially when attempting to interpret if a note is speaking toward the lighting or the physical shape of the water. My favorite aspect was recreating the night-time bottle.

• Production :

  Sarofsky Corp

• Executive Creative Director :

  Erin Sarofsky

• Producer :

  James Babiarz

• Creative Director :

  John Filipkowski

• Designers + Animators :

  Brent Austin, Alex Kline, Dan Bruce, Anthony Morrelle, David Reiner